Keeping memories alive online > Though funerals have not been at the forefront of technological innovation, important life ceremonies are seeing an increasing number of projects working to make them easier.
For examples, an app in Russia now helps bereaved families more smoothly organise a funeral, while traditional Indian ceremonies are now bookable via an app.
The reason for mentioning this trend is because a Tonic client, seeking help to overcome a bereavement *, asked us to publicise an unusual funeral innovation. The idea is that our traditional ways of grieving can be rethought using modern communications to share our grief.
Fragment brings together different aspects of a person’s life through photos, memories and other media for an online social tribute and connected keepsake.
It is basically an online funeral support service that uses connectivity and artificial intelligence to create tributes to a deceased loved one. The company’s two products are Social Tribute and Concrete and Light.
Social Tribute makes it easy to gather stories, memories, photos and videos from around the world. Once an account is set up, users can invite others to contribute, and materials can be uploaded from social media accounts and a variety of devices. Once everything has been collected, the service automatically generates the tribute, which can then be viewed and shared.
Concrete & Light is a connected keepsake that the company likens to a digital urn. The Social Tribute can be viewed via the keepsake by being sent to different screens and devices.
Integrated into the keepsake is an artificial intelligence algorithm that gauges a person’s feelings in relation to the different stages of grief and recommends relevant readings, tips and objectives. The keepsake is made from tactile wood and concrete, as the company believes it is important to have something tangible nearby when grieving.
This last point is revealing. The truth is that online bereavement is intangible and impersonal. People need people at such a time and no grieving app can ever be as good as a shoulder to cry on.
Footnote > * Cruse is the best starting point if you are seeking bereavement advice.