Barefaced hype promotes barefoot therapy > “Is it worth me trying grounding” a client asked one of our therapist. She had never heard of it and, after making enquiries, quipped that she wished she had remained clueless!
In case you are equally in the dark, ‘grounding’ or ‘earthing’ is based on the concept of maintaining good health by direct contact with the earth. Or to put it more simply – taking your shoes off; as that makes you sound uneducated you should say you are a ‘groundologist’.
Websites promote the preposterous claim that shoes are the world’s most dangerous invention, which presumably means we can stop worrying about the atom bomb. We are warned that shoes are the most destructive invention ever because they cause an unbelievable number of ailments, with inflammation being the main culprit.
For example, grounding claims to promote ‘calmness in the body by cooling down the nervous system, thins the blood, eliminates jet lag, and protects the body against potentially health-disturbing environmental electromagnetic fields‘ …. and saves you a fortune on shoes repairs.
If you really want to know more, read a book with the understated title “Earthing: The most important health discovery ever?” which explains all. In case the book has sold out, it explains that shoes cause inflammation and autoimmune diseases and are the most destructive invention in human history.
As for the science – there is none. Unless, that is, you believe ‘shoes block you from receiving a constant supply of the free electrons that shield and nourish the entire earth. Grounding protects you from electromagnetic fields (EMF). Walking barefoot or jumping into the ocean will remove the static build-up and immerse you in electrons‘.
Nonsense claims, but if you want to dip your toe into this therapy, there is a wonderful range of products you can buy via the groundology website. For example, treat yourself to grounding wires, enabling your EMF to be dispersed and be replaced with free electrons with antioxidants coming back up the wires, thereby giving you free antioxidants.
The supporters of this medical pseudoscience go on to claim …. ‘people have lost touch with the Earth. From a biblical perspective, people who lose touch with the Earth lose touch with God. Earthing reconnects us to the plan, to other, and, in a sense, to God’ …. ‘Earthing connects us to Nature and Nature is the ultimate source of health and healing’ …. ‘Earthing is a return to the healing power of Nature. Scientifically based and intuitively correct, here’s a simple but powerful way to restore your health on all levels.’
How we wish such bold statements were true, as walking barefoot on the beach and on grass is indeed invigorating. The problem is that both the credibility and beautiful simplicity of barefoot therapy are undermined by groundology’s pseudo-science, childish over-hype and worthless tat.